Three Rebranding Tips That Work

Even the most successful businesses need to rebrand from time to time to appeal to their customers. People can be a fickle lot, and over time they may abandon even the most reliable, quality goods and services for a flashy new option. Whether you’re selling construction supplies or cloud computing services, rebranding knocks the dust off and brings the ‘wow’ factor back to your company.

Many rebranding efforts fail because of botched execution or a fundamental misunderstanding of the current market. If you want your rebranding effort to succeed, consider these tips:

• Bring in an expert – Branding experts have the expertise and experience necessary for a rebranding effort. They also bring fresh eyes and new ideas to the table. It’s good to use a company with experience in branding in your industry.
• Be consistent – Your new brand should permeate your business. You’ll need to change signs, letterheads, and a variety of other things to ensure that the new brand is consistent throughout your business. This makes the rebranding effort more effective and also eliminates confusion that having vestiges of your old brand around may cause.
• Keep customers and employees in the loop – Use your social media presence and other means of communication to let your customers and employees know something big is in the works. You don’t want your rebranding effort to be a surprise, as this may annoy or confuse them.

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