The Internet changes so fast that the world went from web pages to application hosting in the blink of an eye. In the recent past, your company had to have a website, social media account, and a blog in order to realize any kind of traffic. Today, sites that don't have applications may as well not even exist.
Applications may be very simple to create, but you have to manage them once they are created. Your application is your lifeline to your potential customers, no matter how simple the app is. However, you need dedicated application hosting to make sure that your app is constantly running as efficiently as it needs to be.
Keep in mind that the world is changing. People need and want constant gratification. They no longer want to look up a website and log in. Now they want to click on an application and quickly manage their account. All it takes is one or two instances when the application does not perform correctly for the customer to remove it and say good-bye to your company.
One of the biggest rules in business is to not offer your customers services that you can't provide. If you can't keep an application going efficiently, they are not going to have much faith in any of your other services. Sometimes, people will even accept sub-par products or services if it means they can access them faster. With a working application, that is a potential problem. Make sure that, along with your website, social media accounts and in person services, you have applications that are hosted by a company that can provide the services you require. Any other option is a lost customer waiting to happen.